Production Details:

Softback
64pp

Description:

Reproduced here in its entirety for the first time, the book comprises sixty plates containing 42 complete alphabets (alone worth the price of the book!) plus close to 200 elegant designs for shop signs, labels and. other business insignias. Many of the signs appear in elegant cartouches; all are executed in authentic Art Nouveau colors. While most messages appear in German, there's also a rich sampling in English, Spanish, Italian, Danish, Swedish and Russian. In addition, a List of Plates briefly identifies the businesses, products and languages represented.
Hand-created by two turn-of-the-century artists, this full-color portfolio displays a marvelous integration of lettering with striking borders, ornaments and decorative motifs. Included are signs for flower and wine shops, champagne, perfumes and toiletries, millinery, ready-to-wear clothes, ceramics, leather goods, toys, interior decor, player pianos, embroidery, umbrellas, menswear, basketry and wicker items, artists' supplies and much more.